7 Best SEO Tools For Small Business

Small businesses are constantly looking for the best SEO tools to help them rank higher in search engines. However, there are many options, and deciding which is right for your business can be challenging.

However, this article will talk about some of the best SEO tools for small business and briefly overview each.

Hopefully, this will help you choose the best SEO tool for your business.

Why Use SEO Tools?

If you run a small business and are not using search engine optimization (SEO) tools, you’re missing out on a substantial prospect to improve your online visibility. However, SEO can help your business rank higher in search results and attract more customers.

So, you can also use SEO tools to improve the content of your website and make it easier for people to discover what they are looking for. Further, SEO tools can give you a competitive edge regardless of your business size.

What To Consider Choosing The Best SEO Tools For Your Business

If you want to improve the search engine ranking of your business website, so, you need to use the best SEO tools. However, with so many options available, it isn’t easy to choose the right ones. Then, here are a few things to consider when selecting your SEO tools for business:

1. Firstly, think about your budget. Some SEO tools are expensive, but some affordable options are available.

2. Next, consider the ease to use. You do not want to learn how to use a complex tool; also, you need something easy to navigate and user-friendly.

3. Further, consider how much experience you or your team have with SEO. If you’re new to SEO, starting with a tool with much support and tutorials might be a good idea.

4. Additionally, it is essential to consider the tool’s features. Does it have all the features you need in your business?

5. Consider what specific goals you want to achieve with SEO. There are a variety of different tools available that can help you with various aspects of SEO.

6. Finally, ensure your chosen tools are compatible with your website platform and content management system (CMS).

Best SEO Tools For Small Business

Online visibility is more critical than ever for small businesses in today’s digital age. However, if your business isn’t visible online, you may be unable to attract the right customers and investors, which could significantly impact your bottom line. That’s why small businesses need to use the best SEO tools available to help them improve their online presence.

So, below are some of the best SEO tools for small businesses.


Semrush is a powerful tool that can help you analyze your website’s traffic and find insights into your visitor demographics.

Moreover, you can also use Semrush to track competitor websites and determine which keywords drive the most traffic to them.

Semrush is also an excellent resource for SEO professionals.


However, Semrush offers a wide variety of advantageous features to the customer.

1) In general, the competitor analysis allows users to see where their competition ranks on Google for specific keywords, what kind of traffic they receive, and what backlinks they have. So, this information can help users improve their ranking and website traffic.

2) The organic research tool gathers data on a website’s organic search traffic, backlinks, and top keywords. So, this information can help businesses improve their website for better organic search results.

3) The backlink analysis tool provides data on a site’s backlinks, such as the link source, how many links there are from each source, and the anchor text used. Furthermore, this data can help businesses identify and remove spammy links from their website for better SEO.

4) The Semrush platform is easy to use and provides helpful resources such as blog posts and webinars to help users learn how to use the tool and get the most out of their subscriptions.

Overall, Semrush is an excellent tool for SEO professionals and small business owners who want to improve their website’s search ranking and visibility.

Price of Semrush

The price of Semrush is Pro-$119.95 month, Guru-$229.95 month, and business-$449.95 month. Also, it offers a 7-day free trial.

The pro plan is standard for small businesses starting with SEO and needs all the features Semrush offers. The guru plan suits companies already doing SEO and needs more features and data than the pro plan offers.

Lastly, the business plan is best for large businesses that want to track their website’s ranking across multiple countries and have access to all of Semrush’s features.

Pros and Cons of Semrush


  • Semrush is an affordable SEO tool
  • Great for competitor research
  • Can help with SEO efforts
  • It is excellent for website audits


  • Lack of social media tracking
  • Limited Features
  • Semrush is Slow


BrightLocal is a social networking website that connects people in the community. It has a user-generated content section, where people can write about what interests them, and the website also has an “Ask a Question” section.

The website also has a blog section, which posts news and updates about the company. Hence, these SEO tools are essential for business.


Firstly, BrightLocal offers tools to help businesses manage their online presence.

  1. These SEO tools are easy to use and provide excellent business value.
  2. However, BrightLocal helps businesses track their local search rankings, measure online visibility, and identify competitors.
  3. BrightLocal provides a tool to create and manage local citations.
  4. The tool helps businesses ensure their information is accurate and consistent across the web.
  5. BrightLocal also has a tool to help businesses create and manage their Google My Business listing.
  6. This tool ensures that businesses have complete control over how their information appears on Google Maps and Google Search.
  7. Lastly, the tools are constantly updated with the latest changes in the online landscape.

Price of BrightLocal

BrightLocal offers four pricing plans: SinglBusiness, Multi Business, SEO Pro, and Just Reviews. Also, it provides a 14-day free trial.

The SinglBusiness plan is $29 monthly and includes one user account, one business location, and up to 1,000 contacts. The Multi Business plan is $49 monthly and has five user accounts, five business locations, and up to 5,000 contacts.

The SEO Pro plan is $79 monthly and includes 10 user accounts, 10 business locations, and 10,000 contacts. On the other hand, the Just Reviews plan is $8 per month and includes one user account and 500 contacts.

Pros and Cons of BrightLocal


  • Increased Visibility
  • Time-saving Reports
  • Robust Features
  • Competitive Pricing
  • User-Friendly Interface


  • Limited reporting options
  • No social media monitoring
  • Limited SEO analysis
  • No competitor analysis
  • Not great for enterprise users


If you’re looking for an all-in-one SEO tool, Ahrefs is a great option. It’s affordable, also has many features, and is constantly updated.

Ahrefs is also one of the most user-friendly tools, so getting started is not difficult.


  1. Firstly, Ahrefs is a tool that helps users research their competitors and track their website’s backlinks.
  2. Also, it has many features that allow users to get the most out of their research, including;
  3. The ability to track competitor websites and see what backlinks they have;
  4. Ability to research keywords and see how difficult they are to rank for;
  5. Additionally, the ability to see what pages on a website are getting the most organic traffic;
  6. In general, a wide range of other features help users understand how their website performs and how they can improve it.
  7. Lastly, Ahrefs is an excellent tool for anyone who wants to improve their website’s SEO or understand their competitors better.

Price of Ahrefs

Ahrefs offers 4 monthly or annual plans and 2 months of free yearly planning. The Lite- $99 per month, Standard- is $199 per month, Standard-$199 month, and Enterprise-$999.

Further, each plan has different features, and the higher-priced plans include more features.

However, the Lite plan is suitable for small businesses or bloggers and includes 5 campaigns, 500 tracked keywords, 10 alerts, 5 reports per day, and 3 users. The Standard plan is good for medium-sized businesses or agencies and includes 10 campaigns, 1000 tracked keywords, 20 alerts, 10 reports per day, and 5 users.

The Standard- $199 plan is suitable for large businesses or SEO agencies and includes 25 campaigns, 2500 tracked keywords, 50 alerts, 25 reports per day, and 10 users. Alternatively, the Enterprise plan is for huge businesses with unlimited campaigns, keyword monitoring, warnings, daily reports, and 50 users.

Pros and Cons of Ahrefs


  • Comprehensive backlink data
  • Huge index of live links
  • Excellent rank-tracking features
  • Powerful competitive analysis tools


  • Expensive
  • Limited Functionality for Free Users
  • Steep Learning Curve
  • Time-Consuming to Use


KWFinder is a search engine that allows users to find various services and products related to their specific keywords.

However, the search engine has many features, including performing a custom search, finding similar services, and comparing services.

KWFinder also has a blog that provides helpful tips and advice for finding exemplary services or products.


1. Especially, KWFinder is a user-friendly tool with a simple and clean interface. It’s easy to use for even the most inexperienced users.

2. KWFinder has an extensive and comprehensive database of keywords that is constantly updated with new information. Further, it ensures you can always access the latest keywords and trends.

3. Furthermore, KWFinder offers a variety of helpful search filters that allow you to narrow down your keyword options quickly and easily. So, it makes finding the perfect keyword much simpler.

4. KWFinder offers several helpful metrics for each keyword, including SEO difficulty, monthly search volume, and cost-per-click. It allows you to measure the potential success of each keyword before you even begin to use it.

5. Lastly, KWFinder offers several different pricing plans, making them affordable for everyone.

Price of KWFinder

KWFinder, a tool for finding long-tail keywords, offers 3 fixed monthly and annual plans and a 10-day free trial. It also has a 48-hour money-back guarantee.

The Mangools Basic plan is $49/month, the Mangools Premium plan is $69/month, and the Mangools Agency plan is $129/month. All plans include access to KWFinder, SERP Watcher, and LinkMiner tools, daily keyword rankings updates, and 24/7 customer support.

Pros and Cons of KWFinder


  • KWFinder is easy to use
  • It has a comprehensive keyword database
  • Offers accurate keyword search results
  • User-friendly interface


  • Limited results for long-tail keywords
  • Poor support system
  • No competitor analysis tools
  • High price tag

SE Ranking

The SE Ranking platform is an affordable, all-in-one SEO platform offering a wide range of features for beginners and experienced SEO professionals. Although the platform has been designed to make it easy for users to get started with SEO, it offers a variety of tools and resources to help them improve their rankings.

The platform also includes a blog analyzer and social media monitoring capabilities, making it an ideal tool for tracking the progress of your campaigns and identifying potential optimizations.


SE Ranking is a comprehensive online marketing tool offering users a wide range of features to help them improve their website’s visibility and organic search traffic. Some of the most notable features such as:

  1. Especially comprehensive website audits to identify potential areas of improvement for the user’s website.
  2. A detailed keyword research tool helps users find the best keywords to target for their website.
  3. A backlink analysis tool shows the user’s backlink profile and identifies potential sources of backlinks.
  4. Additionally, a competitor analysis tool compares users’ websites against competitors and provides insights into their strengths and weaknesses.
  5. A rank tracking tool monitors the user’s website rankings for their chosen keywords over time.
  6. Finally, a social media monitoring tool tracks the user’s brand’s presence on various platforms.

Price of SE Ranking

SE Ranking, a well-known online marketing tool, offers its customers three types of monthly and annual plans. Also, it has different discounts. The Essential plan costs $31.20 per month, the Pro plan costs $71.20 per month, and the Business plan costs $151.20 per month when customers who choose to pay for a year in advance receive a discount of 10%, 20%, and 30%, respectively.

However, the Essential Plan is perfect for small businesses or individual marketers who need to track their website’s position on search engines and analyze their competitors’ strategies. It includes all the basic features of SE Ranking, such as website ranking tracking, backlink monitoring, competitor analysis, and email alerts.

Hence, the Pro plan is designed for businesses that want to get more out of their online marketing campaigns.

Pros and Cons of SE Ranking


  • Comprehensive Reporting
  • Accurate Data
  • Easy-to-Use Interface
  • Timely Updates


  • SE Ranking is not always accurate
  • Can be manipulated
  • Can be confusing


However, if you’re looking for an affordable yet powerful keyword rank tracker, Nightwatch is a great option. So, this tool allows you to track your website’s rankings, including Google, Yahoo, Bing, and other search engines. Additionally, it provides valuable insights into your website’s traffic and trends.


1. In general, Nightwatch is an affordable SEO tool that offers a wide range of features to assist you to optimize your website for search engines.

2. Offers rank tracking, backlink analysis, competitor analysis, and on-page optimization recommendations.

3. Further, it is an ideal tool for small business owners and bloggers who want to improve their website’s search engine ranking without spending much money.

4. Nightwatch offers a free trial, so you can try it before buying.

5. The user interface is easy to use, and the reports are easy to read, making it an outstanding tool for those new to SEO.

6. Nightwatch is updated regularly with new features and enhancements, so you can be sure you’re always getting the latest and greatest technology.

Price of Nightwatch

The Nightwatch, a website monitoring service, offers three types of monthly and annual plans and a 14-day free trial. 

The Starter plan is $32/month and includes up to 500 websites monitored, the Optimize plan is $79/month and includes up to 2500 websites monitored, and the Agency plan is $295/month and includes up to 10,000 websites monitored. 

Also, the plans include unlimited support, email alerts, daily reports, and a 10 percent discount on all add-ons.

Pros and Cons of Nightwatch


  • Increased productivity
  • Reduced distractions
  • Easier access to tools and resources
  • Increased focus


  • Poorly organized
  • Ineffective against crime
  • Costly to maintain
  • Limited impact on public safety


Sitebulb is a website tool that provides users with various features to help optimize their websites. It has multiple tools and features to help users improve their rankings on search engines, such as site analysis, backlinking, and SEO tips.

However, it is a user-friendly platform that makes optimizing websites easy for anyone.


Sitebulb is a desktop application that crawls websites and audits their SEO performance. Moreover, it offers a wide choice of features, including:

1. Comprehensive overview of the website’s SEO health, including broken links, incorrect titles and metadata, and duplicate content.

2. Detailed list of all the backlinks to the website, with information on the Anchor Text, PageRank, and Domain Authority of each link.

3. Additionally, a report on how well the website is optimized for search engines, with tips on improving it.

4. List the website’s target keywords, search engine rankings, and competition levels.

5. Also, a comparison of the website against its competitors, highlighting where it outperforms them and where it falls behind.

Price of Sitebulb

Sitebulb, a site crawler, and analysis tool, have two pricing plans: Lite and Pro. The Lite plan is $13.50 monthly for a single-user license, while the Pro plan is $35 for a single-user license. Additional users are $7 per month each.

The main difference between the two plans is that the Lite plan does not include some of the more advanced features of Sitebulb, such as bulk analysis and competitor comparisons. However, both plans offer the same core features, such as page insights, SEO audits, and backlink analysis.

One advantage is that it offers a free trial so users can try the software before deciding which plan to purchase.

Pros and Cons of Sitebulb


  • Easy to use and provides accurate data
  • Improve your website’s SEO
  • A valuable tool for web admins and SEO professionals


  • Not a replacement for your existing SEO toolset
  • It is  time-consuming to set up and use
  • Buggy

Some Free SEO Tools For Small Business

Here are some free SEO tools:

Google Analytics

Google Analytics is free web analytics service from Google that provides you with detailed information about how your website is performing. Also, with Google Analytics, you can see your number of visitors, where they came from, what pages they visited, and more.


1. However, Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.

2. It provides detailed statistics about visitors, such as where they came from, what they did on your site, and how they left.

3. Google Analytics can track both page views and unique visitors.

4. It also lets you see how much traffic your site gets over time and where it’s coming from.

5. Additionally, you can use Google Analytics to set goals and track how close you are to achieving them.

6. It also provides information about people’s search terms to find your site.

7. You can integrate Google Analytics with AdWords, Google’s pay-per-click advertising program, to give you even more detailed information about your traffic sources.

Pros and Cons of Google Analytics


  • Comprehensive Insights
  • Rich Data Sets
  • Customizable Dashboards
  • Ease of Use


  • Limited Customization
  • Slow Updates
  • Not as detailed as Other Tools
  • Limited Use on Mobile Devices

Google Search Console

Google Search Console (GSC) is a web analytics tool that allows you to measure the performance of your website on a global scale. Also, the tool offers detailed insights into how users interact with your website and what keywords they use.

Additionally, Google Search Console can help you identify and fix errors on your website.


  1. The Search Console offers users a variety of helpful reports about their website’s search engine visibility and performance.
  2. Reports include information on how many impressions and click their site has received and data on the top queries that led users to their website.
  3. Additionally, the Search Console can help identify any potential issues with website pages that may be causing them to rank poorly in search engine results pages (SERPs).
  4. The Console also allows users to submit sitemaps for indexing, which can help improve their site’s visibility.

5. Additionally, the Console can help identify any potential issues with website pages that may be causing them to rank poorly in search engine results pages

Pros and Cons of Google Search Console


  • Instant notification of website issues
  • Rich data to help you improve your website
  • Easy integration with other Google tools
  • Free and easy to use!


  • Limited Insights
  • No Long-term Data Storage
  • Poor Reporting Capabilities
  • No Email Alerts


SEOquake is a free online SEO tool for businesses that can help you optimize your website for search engine visibility. It can identify any possible problems with your site’s SEO and then suggest solutions. It can also generate your website’s first-ever Google PageSpeed Score.


1. SEOquake is a free plugin for Firefox and Chrome that provides users with SEO metrics for any website they visit.

2. The plugin provides information on a website’s Google search ranking, backlinks, and social media followers.

3. Additionally, it offers various metrics such as domain age, Pagerank, and Alexa rank.

4. SEOquake is an excellent tool for website owners who want to improve their search engine ranking and visibility.

5. It also helps bloggers and online marketers research their competition and assess the effectiveness of their current SEO strategies.

6. Furthermore, the plugin can be downloaded free from the SEOquake website and is compatible with Firefox and Chrome browsers.

7. Finally, it has been downloaded more than 2 million times and has an average rating of 4.5 stars on the Google Play Store.

Pros and Cons of SEOquake


  • A free tool
  • Easy to use
  • Provides accurate data
  • Updated regularly


  • SEOquake is not an official Google tool
  • It can slow down your browser
  • Not always up-to-date

Google Trends

Google Trends is a tool that permits users to track the popularity of specific search terms over time. However, by calculating the number of times a term has been searched for on Google, Google Trends can provide insight into how people interact with the internet and what topics generate the most interest.


1. Firstly, Google Trends offers a unique and powerful set of features for analyzing the relative popularity of search terms over time.

2. Secondly, it can show how often particular terms are searched for and how that changes over time.

3. You can compare up to five different terms at once to see which is more prevalent at any given time.

4. Google Trends also offers a wealth of data visualizations to help you understand its information.

5. These visualizations can help you see where specific terms are most popular and whether there is any regional variation in their use.

6. You can also use Google Trends to compare the popularity of two different brands or products.

7. Also, it is a valuable tool for assessing the relative market shares of competing products.

Pros and Cons of Google Trends


  • Google Trends is an excellent resource for analyzing data
  • You can use Google Trends to research any topic
  • Google Trends has a variety of different features
  • Free to use!


  • Limited data
  • Confusing user interface
  • Lack of context
  • Reliance on Google

Please Read About 23 Best Free SEO Tools 


Best SEO tools for small businesses: Following this article’s advice, you can find the right tools to improve your website’s ranking and visibility.

In conclusion, using the right SEO tools can help small businesses get ahead of their competition.

You can take up your business to the next height with effort and the right tools.


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